NIKE x LA Olympics 26 Campaign Concept
NIKE x LA Olympics 26 Campaign Concept
NIKE x LA Olympics 26 Campaign Concept
branding
branding
/2025
/2025
NIKE x LA Olympics 26 Campaign Concept
My team and I were tasked by NIKE Senior Design Director Isaiah Andrew to provide a 1-minute compelling, dynamic, imaginative campaign concept that promotes, incentivizes and encourages the benefits of exercise and sports to 13-20 year-olds around mental health.
My team and I were tasked by NIKE Senior Design Director Isaiah Andrew to provide a 1-minute compelling, dynamic, imaginative campaign concept that promotes, incentivizes and encourages the benefits of exercise and sports to 13-20 year-olds around mental health.
My team and I were tasked by NIKE Senior Design Director Isaiah Andrew to provide a 1-minute compelling, dynamic, imaginative campaign concept that promotes, incentivizes and encourages the benefits of exercise and sports to 13-20 year-olds around mental health.
Our suggested approach for Nike comes in two parts: a traditional video campaign, and pop-up installations. It encourages young adults as a part of Gen-Z to unplug, appealing to their craving for community and novelty in physical shared spaces.
Our suggested approach for Nike comes in two parts: a traditional video campaign, and pop-up installations. It encourages young adults as a part of Gen-Z to unplug, appealing to their craving for community and novelty in physical shared spaces.
Our suggested approach for Nike comes in two parts: a traditional video campaign, and pop-up installations. It encourages young adults as a part of Gen-Z to unplug, appealing to their craving for community and novelty in physical shared spaces.
