Client: Terra Studios; an immersive experience company
Year: 2026
My Role: Graphic Designer

Terra Studios seeked a comprehensive brand system that captures this sense of wonder and innovation while supporting a high-profile attraction expected to engage millions of visitors. I worked on this project in a team of two other designers and a project manager.

This project involved creating the branding and visual identity for an ambitious, large-scale immersive experience set within the King’s Park development in Genting Highlands, Malaysia. Spanning over 39,000 square feet, the experience draws inspiration from the mythical underground world of Agartha, combining storytelling, advanced technology, and interactive design to transport visitors into a fantastical subterranean realm.

The Process