Sailing Shoe Design

Product Design

There are no fashionable sailing shoes on the market. For my product design course I was tasked to design a sailing shoe based on the needs of breathability, grip, and aesthetics.

Target Audience

Problem

Design Criteria

  • Competitive Dinghy Sailors

  • sailors who want a high performance shoe (grip & drainage) with a high tech look (gorp-core/arcteryx inspired)

  • age 16-30

  • Soggy feet/lack of drainage

  • Not enough grip on boat floor

  • Most fabric materials will smell bad/loose durability in salt water

  • Water performance/quick drainage

  • Comfortable

  • Grip

  • Aesthetics

  • Durable

  • Minimalistic

Opportunity Statement

Create a pair of Sailing shoes which look stylish (with consideration to recent trends) while offering prolonged comfort, good drainage, and high grip.

Competitor Products

Competitive Landscape